First sold in 1908, Kitchen Klenzer is an example of an early packaged product whose illustrated label, in attempting to depict the product “in use,” wound up creating a recursive “Droste Effect.” (Named after Droste cocoa, which was packaged in a similarly recursive illustrated container.) It was sold largely through newspaper advertising, and here is where Holling’s Circus promoted the product.
Joan sent me a note recently, saying, “Thanks for steering this lady to us. I put together the Kitchen Klenzer Circus elephant and camel this week and they now reside in the museum. She had the camel, zebra, and lion cutouts. Although she didn't have the elephant, for some reason there were two elephant blankets in the estate package she bought. She also had the display box. She walked in to the museum a week ago Thursday and gave it all to us. It was unbelievable.”
Little stories like this, where pieces of paper and advertising ephemera find a permanent home, make me happy. Small events can make a difference.